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2020 Annual PMI-IIBA Joint Meeting

Wednesday, February 19, 2020 -
17:30 to 20:00
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Unlocking New Value: Business Architecture and Initiative Planning

With pressures of transformation, agile delivery and the increasing pace of change, initiative planning has never been more important to get ideas to market and balance organizations’ precious resources. As the discipline of business architecture has been formalizing and maturing, it is proving to be valuable in helping organizations to improve initiative scoping and estimation, initiative selection and prioritization, cross-initiative coordination, and requirements acceleration. This interactive conversation will cover a brief overview and update on the state of business architecture, and discuss the theory and practice of how business architecture has been used to inform and shape initiatives and requirements. It will also explore ways that project managers, business analysts and business architects can partner to deliver greater value to their organizations.

Presenter: Whynde Kuehn

Passionate about bridging the gap between strategy and execution, Whynde Kuehn is the Founder and Managing Director of S2E Transformation, an established consulting practice which helps clients achieve their greatest visions for business and digital transformation in a practical and business-focused way. She has extensive experience in enterprise transformation and planning, and was a key architect and leader in one of the largest business transformations in the world. She also led one of the largest business architecture consulting practices.

Whynde is a recognized global thought leader, long-time practitioner and educator in digital transformation, strategy execution and business architecture, a foundational discipline for enabling end-to-end transformation and organizational agility. Whynde most enjoys helping clients to build their own business architecture practices and helping business architects develop their careers. She speaks, writes and chairs events globally, with a mission to advance best practices and facilitate community. Whynde is a Co-Founder, Board Member, Editorial Board Chair and Academic Chair of the Business Architecture Guild. She is also Partner at BAA, Senior Consultant at Cutter Consortium and was selected as an Institute Fellow by the Institute for Digital Transformation.

Leveraging her foundation of architecture, systems thinking and formal education in sustainability, Whynde focuses on architecting ecosystems that unlock new value and innovation, enabling thriving and sustainable societies. She is also passionate about applying solid business approaches and technology to enable non-profits, social enterprises and cross-sector social initiatives achieve their missions, with a focus on Africa and emerging nations.


Dinner will be served, including a salad, entree (choice of chicken, shrimp, beef or veg), coffee/tea, and dessert. There is a $10 discount code (PMIUNY-IIBA) for IIBA members. The early bird deadline for online registration is 12:00 PM Monday, February 17, 2020.

Early bird member: $30.00
Early bird non member: $40.00
Members: $50.00
Non members: $60.00
Students: $30.00

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Event Details: 
Agenda 5:30: Networking 6:00: Dinner 7:00: Feature Presentation
Event Location: 
257 Washington Ave. Ext. Albany, New York, 12205
Whynde Kuehn
Location Name: 
Italian American Community Center
Register for this event via http://www.pmiuny.org/