Models provide a representation of the complex reality, enabling stakeholders to better understand that reality.  Business analyst make use of many types of models, including Process Models, Data Models, Motivation Models, Organizational Structure Models and Rule Models. Simplification is typically achieved by focusing on a few dimensions of a complex whole.

In ‘Business Modeling: A Practical Guide to Realizing Business Models”, which was cited in BABOK v2, the authors noted: “Today no one can understand the whole picture, and without understanding no one can made good decisions for the benefit of the whole”. Nowhere is this more problematic than with early state startups. 

The Macroscope is an idea introduced by Joël de Rosnay, a molecular biologist in his 1979 book (with the same title). De Rosnay notes that “The Macroscope filters details and amplifies that which links things together. It is not used to make things larger or smaller but to observe what is at once too great, too slow, and too complex for our eyes.” 

Jim Kuba will review some recent business models which function as a macroscope, and help us to better appreciate that sometimes less is better.

What you will learn:

• Understand what macroscopic modeling is and the value it can bring
• Understand some examples, such as the business model canvas
• Understand how to apply them

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