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THE THOUGHTLESS DESIGN OF EVERYDAY THINGS Why do so many software systems and physical products seem to have been designed by someone who has never used a product like that before?   Karl Wiegers will explore this mystery during this presentation. You’ll see numerous examples of thoughtlessly designed products that violate...

International Institute of Business Analysis™ (IIBA®) is the independent non-profit professional association to serve the growing field of business analysis. Through a global network, IIBA connects Members, Chapters, Corporations and Partners around the world to advance the business analysis profession by uniting a community of professionals to create better business outcomes. 

 
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Don't Miss Submitting Your Candidates: Volunteer of the Year Award Nominations Close August 31 There are only a few weeks left to nominate your amazing volunteers for Volunteer of the Year. Complete the Volunteer of the Year Submission for your global or local IIBA heroes. Tell us what he/she/they has done to positively impact you, your Chapter, or your BA community over the last year. ...