BUILDING YOUR PERSONAL BRAND
Discover how to make a name for yourself.
Darcy Knapp is a social media expert here in the capital district. She has presented to the chapter before on social media, using the internet for marketing and improving search results.
This time it will be personal—she will review what a personal brand is, why it is important, and how to create one.
- What is a personal brand
- Why is a personal brand important
- How to create and improve yours
With an MBA, Darcy brings more than 20 years of online marketing and web management. Business consulting and strategic planning for small to medium businesses from start up through restart/rebranding. She is a web mechanic, paid search analyst, SEO specialist and copywriter.
Darcy is a guest lecturer at SUNY Albany, CTNH & CTU masters degree programs for online marketing. She also presents her own set of classes focused on understanding and utilizing social media.
REGISTRATION IS REQUIRED
Register by 8:00 am on the day of to receive Zoom details.
6:15 Feature Presentation
7:15 Question & Answer Session
Questions? Want information on joining the IIBA? Then please contact us at Chapter.Secretary@albanyny.iiba.org