Using Business Analysis Techniques to Bring a Product to Market
 
Just because an idea can be brought to market doesn't always mean it should.
 
In this session, Charlene will share with us a case study of an idea for a new offering from a globally recognized company through the eyes of a business analyst and discuss the various business analysis techniques used during the research phase.
 
Learning Objectives:

• What is the focus group technique
• How can using a focus group help ensure an idea is worth developing
• Review a case study

 
CHARLENE HUGGARD – CBAP
 
Charlene Huggard has been a business analyst since beginning her career with New York State in October 1992… way before it was cool.
 
She earned her MBA in Management Information Systems and Strategic Planning from the College of St. Rose and holds a Certified Business Analyst Professional (CBAP) designation from the International Institute for Business Analysis since 2016.
 
Currently, Charlene is leading a team of business analysts that support several NYS agencies and helping build out the NYS Office of Information Technology Services Managed Business Analysis Services practice.
 
Pictured with Charlene is her trusted co-worker Talisker.
 
REGISTRATION
REGISTRATION IS REQUIRED
Register by 8:00 am on the day of to receive Zoom details.
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AGENDA
6:00      Announcements
6:15      Feature Presentation
7:15      Question & Answer Session
 
LOCATION
Zoom

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